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Develop an Email Newsletter Worksheet
Target Audience:
Potential Topics:
Potential Names of Newsletter:
Potential Subject Lines:
HTML version?
o Yes o No
If ‘yes’, what percentage of your recipients be viewing your email while offline? ________ % (if ‘yes’, then you shouldn’t have graphics. Text and color is fine though.) If ‘yes’, using an o existing HTML template, or o creating the HTML from scratch
Plaintext version?
o Yes o No
AOL Richtext version?
o Yes o No Pick one: o Full articles? o Short abstracts with links? o Links only?
Frequency:
o Weekly o Biweekly o Monthly o Quarterly o Other _________________________________________________________
Track clickthroughs?
o Yes o No Track opens? o Yes o No Personalized? o Yes o No If ‘yes’, what fields will be ‘mail merged’? (e.g. first name, city, etc.)
Potential content items:
TestingWhat do you plan to test? o Subject line o Offer o From line o Message copy o Layout o Message length o Timing o Contact frequency o Nothing Propose 3 versions of one of the tests:
Version #1:
Version #2:
Version #3:
Measuring SuccessWhat will the email’s success be based on? (e.g. open, clickthroughs, online purchases, etc.)
UnsubscribesUnsubscribe requests will be handled o automatically or o by hand Using an o unsubscribe link or o by replying to the email
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